SHIVANGI JALAN
CAPSULE COLLECTIONS FOR STONES THAT ROCK
Task: To select pieces from the old and new collection and style them together by compartmenting them into capsule collections for the brand. To name each collection and provide keywords and pointers behind each of their names and stories.
Objective: To broaden my knowledge about styling and experimenting with the brand's products for them to venture into new ranges.
Individual Project
Clean cut & superbly contemporary jewelry at its finest-The latest Stones That Rock collection is called the “Illuminate collection”.
Minimalistic designs made of crystals and freshwater pearls for a bold and innovative look.
Color combination is perfect for the summer season. The collection includes long necklaces, short necklaces, lariats and bracelets which can be stacked and styled to suit any occasion.
Find the perfect match at Stones that rock (address) & contact details.
Keywords:
Brightens up
Cultured Fresh water pearls
Crystals
Adds life to an outfit, available in different colors
Casual & Formal
Shine, irradiate, light up, illumine, fun.
The Coco Collection”
“A woman needs ropes and ropes of pearls.” - Coco Chanel
This collection talks about the treasures from the sea, lovely with almost every ensemble, appropriate for almost any occasion and indispensable in every woman's wardrobe.
The pearl is the queen of gems and the gem of queens
You can never go wrong with pearls.
They bring a sense of confidence, class, and sophistication.
They are always in style and seasonless.
Easy to wear and dress up any outfit
Magnificent, beautiful, historical, layers, first-class, classic, never goes out of fashion.
The “Gemstones Collection” consists of gems like Garnet and Labradorite.
Minerals
Hexagon
Amazonite
Something for all kinds of personalities as colors play a key role in that:-
Green represents imagination, nature, peace, energy, harmony and freshness
Bronze/Brown represents health, simplicity, friendliness.
Cream represents neutrality, relaxing, calm, pureness, elegance.
Each of the stones is not clear and have a mixture of colors, which is very raw and original
The marks and colors of each of these stones are different and that makes them stand out in their own little way adding value to the entire product, which isn’t very different from how human beings are. Don't blend in, that's too mainstream, stand out and make a difference.
“You can’t bend in when you were born to stand out”
Each piece looks different. Available in short and long versions. A perfect blend of raw and polished components.
The “Earthy Collection” consists of pieces which are more raw and unpolished.
Coarse, unvarnished and natural.
A few elements and colors remind you of components like soil, water and greenery.
The Aqua colored products, as the name suggests are perfect for a beachy location.
Bohemian
Rustic
Earthy Blend
An earthy melange of colors
Free Spirit
Fun
Volume
Turquoise
Shades Of Green, blue and brown
Organic