Robinsons & STR Pop Up

My team and I worked together to come up with marketing strategies for Robinsons, a departmental store based in Singapore. We designed two campaigns for the brand:

1. Inviting our customers to attend the cocktail making class.

2. Christmas Campaign to increase the footfall in our stores by designing a stop motion video and several posts for social media.

The campaign revolves around the Christmas season and we proposed for them to person the campaign in the last quarter of the year. We took inspirations from several departmental stores across the globe such as Harrods, Bloomingdales and Selfridges. We created 8 social media posts, three of which talks about the different classes which Robinsons can hold for their consumers such as cocktail making and wreath making. The brand can give discounts to their target base who are working women mainly and they shop for their kids and husbands. This assignment made me realize how working as a team takes turns while brainstorming for ideas and the idea of looking up at different departmental stores websites for inspirations.

Stones that Rock have been a constant brand in my portfolio making process since June 2016. During my internship, I was fortunate enough to create a rapport with Leah Lambert, the founder of the brand. We both understand how we work and I am very aware of her tastes. Whenever she required a helping hand, on the basis of my availability I always try and help her. I love working with her and she always includes me in as a member of the team. I helped her for one of the pop ups held at The Tanglin Club, it was a private event. During the course of the event I taught her how to use Insta live Videos.